General Liability Insurance
Also known as Commercial General Liability (CGL)
The "oops, somebody got hurt" policy almost every contract makes you carry — and the one you’ll be really glad you didn’t skip.
General liability is the bedrock of your insurance program — the policy that quietly has your back when business gets messy. A customer slips in your lobby, your crew backs a Bobcat into a client’s fence, or a competitor swears your tagline was their idea first? GL is what steps in, covers the damage, and pays to defend you — even when the claim is, frankly, ridiculous. It’s also the coverage your landlord, your clients, and the permit office want to see before they’ll do business with you, so it’s less "nice to have" and more "show me the certificate." Just keep one thing straight: GL is about other people and their stuff. Your own employees, your vehicles, your professional advice, and your own property each ride on a different policy — and keeping all of them lined up with no gaps in between is, conveniently, exactly what we do.
Reviewed for accuracy by Mark Hutchings, Licensed Insurance Producer (NV #3600994).
Who needs General Liability?
- You run a business with a physical location, a jobsite presence, or any face-to-face customer contact
- You’re a contractor or tradesperson — GL is almost always required to pull permits and sign subcontracts
- You lease commercial space and your landlord wants a certificate of insurance naming them as additional insured
- You’re bidding on work where the client requires proof of coverage at specific limits
What it covers
- Third-party bodily injury (a customer or visitor is hurt on your premises or by your operations)
- Third-party property damage caused by your business or your completed work
- Products & completed-operations liability (claims arising after a job is finished or a product is sold)
- Personal & advertising injury — libel, slander, copyright infringement in your advertising
- Medical payments — small, no-fault medical bills regardless of who was at fault
- Legal defense costs, settlements, and judgments up to your policy limits
What it doesn’t cover
- Injuries to your own employees — covered by Workers’ Compensation
- Professional mistakes, faulty advice, or errors in services — covered by Professional Liability (E&O)
- Accidents involving business vehicles — covered by Commercial Auto
- Damage to your own building, equipment, or inventory — covered by Commercial Property
- Cyber incidents and data breaches — covered by Cyber Liability
- Intentional acts, pollution, and (often) work performed by uninsured subcontractors
Real claim scenarios
Slip-and-fall at your business
A customer slips on your freshly mopped floor, breaks a wrist, and sues for medical bills and lost income. Your GL responds to the medical costs, the legal defense, and any settlement.
Damage to a client’s property
Your crew accidentally cracks the driveway next to the one you’re working on. GL pays to repair the third-party property you damaged.
Advertising-injury claim
A competitor claims your ad copy ripped off their slogan. Your GL’s personal & advertising injury coverage funds your defense and any covered damages.
Scenarios are illustrative; actual coverage depends on your policy terms.
How it’s priced
Your GL premium comes down to how much risk your operations present to other people. Carriers start with your industry classification and your size, then adjust for your limits, location, and claims history.
- Class code — your industry’s loss history (a roofer rates very differently than an accountant)
- Exposure basis — usually gross revenue or, for many contractors, payroll or subcontracted cost
- Limits and deductible — common limits are $1M per occurrence / $2M aggregate; higher limits cost more
- Location and area served — Nevada vs California, and whether you work at heights or on others’ premises
- Claims history and years in business
- Endorsements required by your contracts (additional insured, waiver of subrogation, primary & non-contributory)
What to watch out for
- Occurrence vs. claims-made: most GL is “occurrence” (covers incidents that happen during the term, even if reported later) — confirm yours is, especially if quoted unusually cheap.
- Contracts often require more than a $1M/$2M policy alone provides — additional insured + waiver of subrogation endorsements, primary & non-contributory wording, and sometimes a $1M umbrella on top.
- For contractors, watch the “your work” and subcontractor exclusions — and require certificates from every sub, or you’ll pay for their exposure at audit.
- The products/completed-operations aggregate is separate from the general aggregate — make sure it’s adequate if you do installation or build work.
- A certificate of insurance is proof, not coverage — the endorsements have to actually be on the policy.
General Liability FAQs
Related coverages
Related reading
- Certificate of Insurance Requirements for Food Beverage Businesses | Statement Insurance
- Umbrella Liability Certificate of Insurance Requirements for Commercial Real Estate Owners
- Purchasing General Liability for Contractors
- Commercial Auto Certificate of Insurance Requirements for Commercial Real Estate Businesses
We tailor General Liability for: Construction & Contractors, Food & Beverage.
Get General Liability coverage that fits
We’ll match your limits and endorsements to what your contracts actually require — across Nevada & California.
